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l. Dress nicely and be well groomed. Have you ever been to a website you were ready to leave as soon as you got there? Me too. Chances are things were too loud and too busy. Though there may have been something there of interest to you, you werent likely to have found it. So what is the well groomed website wearing this season? Not too many loud flashing headlines. Instead, make sure your site is calm and confident. Your headline and first paragraph should be a summarization of the website theme. Who you are, what youre going to share with them and why you decided to do so. No one likes to read half a page only to find the site didnt deal with their issue of interest. No flashing lights, no neon headlines, no blaring music or boisterous sales pitches blasting away. 2. Have a nice voice; be friendly and pleasant. Have you ever met someone you initially thought youd like to get to know... and then they opened their mouth and you realized you knew all you needed to? Your website should speak to your readers like a good friend might. Be easy to understand. Write in short sentences, with short paragraphs. Each paragraph should have a theme, stated in the first sentence, and elaborated on through its conclusion. And though its so tempting to put some fancy font on your website, you have no idea what theyll see. Stick to the basic Arial, Helvetica, & Sans-serif fonts. Theyre easy on the eye. 3. Talk just to them; treat them like theyre the only one. Rather than talking to the masses as a whole, write to a particular person. Picture them in your mind and write as though you are having a private conversation with them. Be their friend - This is something for you, not just anyone. Theyll feel like you really like them and like they have your undivided attention. Always use active voice rather than passive. It will make them feel as though youre speaking directly to them. 4. Always focus on their needs rather than being pushy and trying to move too fast. Nobody likes to be around someone who pushes the relationship too quickly. You want to get to know someone before you get too emotionally involved. There was a reason this person chose to visit your website. Address that need. How can you solve their problem? Dont tell them what you have; tell them what problem of theirs you can solve. Making a purchase is an emotional decision. If you move too quickly, they wont be ready to commit emotionally. Get to know them first. 5. Give them a reason to stick around or come back. Give them something they cant get anywhere else. While yes, they probably wont feel as special at any other website, but on the off chance the competition is also following these five steps, give them a free mini-course. Let them see you care about their success and about them. Show them you value the relationship. Give them a free report; something to help them reach their goal. If you follow these guidelines, youll make a wonderful impression and your new friends wont want to leave. Theyll appreciate your thoughtfulness and stick around long enough to see what an absolute peach you really are. |
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