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Remember, with Yellow Page advertising you are at a much different point in the sales process the close. Clever headlines can be extremely effective early on in the sales process, but statistically speaking, they dont generate huge Yellow Page advertising response. He is also adamant on the importance of setting an advertising budget before talking with the Yellow Pages sales rep. In all reality, its just best to ignore any advice your Yellow Pages advertising sales rep might give you. While the purchase of other advertising media can often be simple and straightforward, the same thing cannot be said about yellow page renewals. If a media, such as the Yellow Pages, loses its effectiveness, Ill shift my clients advertising dollars to a more that is more effective. Finally, consider eliminating your advertisement in the Yellow Pages and placing your money in a more effective advertising media. The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. If youre advertising now and dont think you are getting the response you should be, talk with your Yellow Pages representative. They may even make the leap and assume that they aren t getting any calls from their Yellow Page advertising program at all. I get calls every week from lawyers saying theyre not getting calls anymore from yellow page advertising. I get calls every week from lawyers saying theyre not getting calls anymore from yellow page advertising. http://www.advertising-internet-online.com/advertising-page-yellow/ |
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