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The best way to start marketing any business is to develop a marketing plan. And before you decide you dont have the time or expertise to create a plan, I urge you to understand why it is so important. Creating a plan will force you to determine who you want to make aware of your business - it really is not just the public. You need to identify who can most benefit from what you are selling. If its a retail store, how far can you expect people to travel to do business with you? This will in part depend on what other stores can fill their same need. You also need to identify who these competitors are. Creating a marketing plan will ensure you understand these basic facts BEFORE you do any marketing. Why is this important? Because it is the only way you can ensure your marketing will be effective. No one wants to waste valuable marketing dollars. But that is exactly what many businesses do when they dont take the time to figure out exactly who they should be marketing to and what they should be saying. Without this you are just doing random marketing and hoping someone will respond. Why not do laser marketing designed to reach exactly the type of people who are most likely to respond, and with a message that speaks directly to their needs? (C) 2005 Debbie LaChusa |
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