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In a consumer survey sponsored by the Chocolate Manufacturers Association, Americans chose chocolate as their favorite flavor. But although Americans gobble up about 12 pounds of chocolate a year, many dont know the story of how this delightful sweet became one of the most popular holiday treats and gifts. The custom began more than 4,000 years ago when the early Romans exchanged sweet gifts during the solstice ceremonies. They believed sweet-tasting gifts like fruits, honey and cakes would ensure a good harvest. By the Middle Ages, the story of the Magi bearing gifts for the infant Jesus became a central part of the Christmas holiday tradition in the church. In the early 1900s, sweet-tasting homemade treats were popular holiday gifts, primarily for children. Our modern-day Santa Claus is based upon Saint Nicholas, the third century bishop of Myra, who dressed in red and white robes and secretly bestowed gifts to children at night. As the years progressed, print advertisements began to appear, encouraging the giving of candies and other sweets among adults. During World War II, servicemen far from home often requested gifts containing candies and cookies. Because it was necessary to mail Christmas gifts very early to U.S. troops stationed around the world, merchants began reminding the public to shop far in advance. From this practice, the extended holiday shopping season was born. Whitmans Candies and the companys signature Whitmans Sampler have played a major role in this holiday tradition for more than 100 years. Today, Whitmans remains one of the most recognized and loved boxed chocolate brands, with decorated boxes that take the guesswork out of gift-giving. Most will agree that hardly anyone will refuse a chocolate offering. Whether its dark, white, sugar-free or low-carb, chocolate reigns supreme as an ideal holiday treat for family members, friends, teachers, co-workers and people of all ages. |
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