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While were on the subject of SEO, its really kind of hard not to elaborate on domain names first. Lets say that the name of your site is Cow Doodle, just an example. Should your site be cowdoodle.com or cow-doodle.com? Theres really a lot of debate about which would be best to use. Consider the hyphen because it may be easier for the bots to read, theres really no evidence that supports this and you should use your own discretion but thats my personal preference. Having said that, lets move on to the important topic and thats keywords. Keywords are what people use to find you, when they type in a phrase like western boots, if you sell western boots or have any type of business relating to western boots then that means you want that person to find you. If its western boots potential clients are typing in to find you, then that should be your keywords to begin with. If your business has fifty different pages, that feature fifty different items then doesnt it makes sense to dedicate your efforts unique to each page? Each page should be keyword rich keeping your products and searched terms in mind. Beware. If your products are made by G.E., its best not to let the term G.E. overcast your pages and put a damper on your products. The best way to find out what the best keywords would be for your site would be to put yourself in the shoes of your potential clients. Ask yourself a question. If you were a potential client looking for a product you have, what kind of phrase would you look for to find it? Answer that question and get other people to answer it too. It doesnt have to be a product; it can be services that you provide or anything for that matter. After you settle the keyword debate, think about keyword density. Keyword density is really a percentage. Lets say you have 100 words, and your keywords are mentioned 5 times throughout your content article, then you have 5% keyword density in that content article. Thats seems simple enough right? It really is but the mistake that most people make is going overboard with keywords. I think you know what I mean, just take a look below at this example to see what happens when someone goes overboard. The norm would be: Mary had a little lamb, his fleece was white as snow and everywhere that Mary went, the lamb was sure to go. Makes sense right? Mary had a little lamb, Mary had a little lamb his fleece was white as snow and everywhere that Mary had a little lamb, Mary had a little lamb was sure to go. Thats gone overboard and its everywhere! Thats gone overboard, not going and its ridiculous to try to do that to draw in potential clients. Would you rather have quality or quantity? Most of us want quality and its no different for the potential clients you want to target. Not only should your content be keyword rich, it should be rich in context and thats where a little skill comes in. Dont waste your money on those supposed keyword generators because youll end up editing the content and if youre not a writer, youll be lost! Hire a writer. It may set you back a few bucks but in todays Internet politics, theres really no way around it. Top sites are paying freelance writers to develop keyword rich content everyday and why shouldnt you? There are oodles of places on the Internet at this very moment with content writers waiting to write killer content for your site, most of them are experienced with SEO requests and youll notice a turn around by just viewing the stats of your website. The overall goal is to keep your clients coming back, grab their attention with useful information so that they can browse through your site to see what else you have to offer and thats priceless. Especially once you consider the money you are already losing. Meta tags were once the rave and everyone jumbled every keyword possible into them, guess what...sites still have them stuffed into page titles-its useless. Meta tag days are over. Links are in though! You can gain some rankings by linking to other top sites that hold them and if you can negotiate some reciprocal links back, its even better. This makes your site look important, if all of these sites want to link to you then that means your site should be easier to find. The search engines will reward you generously. If you want to gain better rankings, these are the ABCs of SEO and they should be followed with respect. A little patience and some hard work will put you closer to the top, where everyone wants to be. |
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