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I believe Napoleon Hill in his 1930s classic book Think and Grow Rich was the first person to coin the phrase Master Mind and he defined it as: Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose. Hmmm So basically its building a team that leverages their collective brains and brawn to help one another get what they want. So lets not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes Its quite simple really there is strength in numbers. Two minds are exponentially more capable than one mind alone. In this equation, one plus one does not equal two, it more closely resembles eleven. Were talking about leverage here. The secret is simply to gain leverage by creating your own mastermind. Not just any mastermind though; One that specifically focuses on marketing a Marketing Mastermind so to speak. So my proposal to you is to take that exact concept of a mastermind as Napoleon Hill defined it, and niche it to focus primarily on marketing. So real quick what should this mastermind look like? My suggestion would be 4 to 8 members from different, non-competing industries, meeting weekly to discuss how they can help each other market their respective businesses Plain and simple. Now its not my intention here to educate you in any detail on how to set up and effectively participate in a mastermind group, as there are plenty of resources out there already that can do that for you, it is simply to share with you whats possible by leveraging this concept to support your marketing efforts. Personally, I see this strategy as a phenomenal way for organizations, especially smaller ones with little spending money for marketing, to use the power of leverage to broaden their capability and effectiveness. While the benefits of doing this could be endless, let me just share with you five of my favorites:
So need I say more? I sincerely hope youll take this strategy on and try it on for a while. What do you got to lose? Its free. Remember, theres power in numbers so build your Marketing Mastermind and reap the rewards today! 2006 Online Marketing Muscle -- All Rights Reserved. |
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