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As any ezine subscriber knows, few issues from a handful of ezines is enough to collect huge megabytes of info on all the aspects of an online business - right from selecting your biz opp, developing it, growing it, expanding it and finally, sustaining it. Every topic is explored, explained, and made easy for the possible financial benefit of us marketers. How many of us profit from all this free info? Not many it seems. The oft-quoted statistics say 97% of new online bizs shut shop in the first year itself. Sad? Maybe! But Something Can Be Done About It! Here are a few suggestions that could help convert word-info into cash-info, i.e. articles to profit!. A few initial ground rules first: 1. Take Control! Take Control of the number of ezines you are subscribed to. Make a conscious decision to limit your subscriptions to a number you can read and act upon. Keep in mind your other reasons for joining ezine lists like, paid advertising, free advertising, etc. 2. Try reading as opposed to scanning! Time is never enough and if your inbox has too many ezines in it you will most probably be scanning your ezines instead of reading them. On the other hand a controlled subscription list will give you enough time to Read & Reap instead of Rush & Weep (There is a lot more to ezines than just articles and ads. Look carefully and you will find emerging trends you could capitalise on, read the ads and you could very well be looking into the minds of your target market. There is a lot more than just articles and ads but that will need another article altogether) 3. Stop making mental notes When you come across valuable info STOP making mental notes for later use, Later Rarely Comes! We often find brilliant articles which we feel will make a huge difference to our site or to our advertising maybe and we make mental notes to apply this new info to our online efforts, that is, just as soon as we finish going thru the remaining messages in our inbox! And ever so often we end up forgetting! Stop making mental notes there is a better way. 4. Stop saving articles, hints, tips for later Quite often - while starting out especially - we create neatly organised folders in folders in folders where we save every article, hint, and tip we come upon. One day - when time and stars are perfectly aligned - we will apply all this advice to our online business and shoot it off to the next level. One day, that is...till then we collect more and the day never arrives! Stop Collecting, Stop Just Saving! To really profit from your article-reading try this: Whenever you come upon an article which you feel may help in refining some aspect of your online business, send a silent thanks to the forces that be, then show your gratitude - ACT - immediately! *Copy and save the article in a notepad file. *Copy and save BUT do not close the file. Now open whichever aspect of your business this article refers to...Alt+Tab(windows) between the two and while reading the article immediately apply it to your own efforts - correcting, editing and making changes as you go along. You will be surprised at the results! And Pleased Too! If it is ad-copy, yours will change right before your eyes. If it is headline-copy, yours could morph into that hypnotic spell that simply grabs your viewers eyes. Maybe you could finally understand what triggers are needed and where they should feature on your site for people to buy stuff from you. (Im working on this for my site) Instead of copying to notepad it could be easier and faster to toggle directly between the ezine where the article is and your efforts and apply useful suggestions instantly. I prefer notepad for it is extremely easy and quick to copy, save, and open again later when needed. Besides, its stark black and white format with no toolbars etc helps the mind in staying focused on the task at hand and this gets the job done as quickly as possible. And efficiently too! Now all those helpful articles which normally would be scanned and most probably canned, are... Saved, Read, Applied! Take a bigger step forward - Take a print-out: Hard-copy allows you to read the article in different places and from more angles than is possible on your desk-top or lap-top. This is important for inspiration has absolutely no regard for time, place, or position. Keep a pencil or pen at hand to jot down its fleeting caresses. Speaking for myself I have realised that this approach has inadvertently tackled one of my biggest obstacles - Procrastination. It could do the same for you too. All The Best. Jerome Dsouza |
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