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I want to share with you a very valuable marketing lesson today -- The Reason Why strategy. This is part of the reason why 100 packages of my newly released product, Publishing Business Secrets DVD Course was sold out 2 months ago. Actually, we sold 73 copies in less than 18 hours from 722 visitors visiting the webpage. The product was sold at $397 per package at the pre-launch price. So, thats an average of US $40.14 per website visitor. Do you want to know why it converts so well? The Reason Why strategy was one of the main reasons. A Reason Why strategy basically communicates with your prospects the reason why they need to order it today without any delay. In a nutshell, you need to give a reason why your prospect should buy from you today. It sounds very simple but the strategy is waaaaay more powerful than the simplicity of it. Why? Because the strategy taps into one of humans most powerful decision makers -- the emotion. Create urgency in your offer. The best reason to use in this strategy is to create a limited offer. Limited offers can be: * Price will increase * Get extra bonus products * limited stock * special payment plan * etc But please dont use poor reasons for this strategy. Ive seen some marketers using the reason of running out of seats when theyre selling tele-seminars. This strategy is fine if youre sincerely wanting 50 people to attend your call only. But if youre trying to pack it with as many participants as possible, dont use this reason. In my personal opinion, thats not a good reason why strategy. Would you believe that its not possible to increase the lines for more participants if you have a lot prospects who want to get on your call? Maybe thats true. Who knows, maybe they really cannot extend more lines. If the tele-conference call company cant do that, you might consider using one that can because its just pure, bad business sense to reject participants that wants to attend your tele-seminars! But if youre selling a real live seminar, its ok to use the reason of limited seats because your venue might be able to allocate a certain number of people only. And also, you want to make sure that the crowds not too big so that you have it in control. Or the reason that the product will be sold out when youre selling an ebook. Now, thats another weird reason. An ebook is an ebook. You cannot sold out because its unlimited. Its electron. It can be sold out if you said that you want to sell 100 copies only because you do not want to share the content with the world. That reason is fine but MAKE SURE you keep your words or itll backfire. Ive seen marketers who sold limited copies of ebooks with great success. The Reason Why? Never to sell it to the public again. When youre using the reason why strategy, it has to be valid. Logical. Make sense. In my recent promotion by using the reason why strategy, Ive stressed that we have limited quantities. Obviously the reason is valid because we have only produced 100 copies to test the market and also, to get feedbacks. And its the truth that after the 100 copies are sold, Ive stop selling it because I dont have any more copies to sell. Remember, a customers decision to buy is influenced by the emotion and justified by the logic mind. Have a good reason why your prospect should buy from YOU -- And buy from you TODAY. |
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