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Regardless of how good the technique appears to be, if you do a market test with a small measure sample you wont waste large amounts of marketing dollars and you will come out with a highly effective, highly targeted marketing campaign. Marketing Test Tips: If you are considering direct mail, rent a marketing list in small portions. People who dont do marketing tests will rent thousands of names before even knowing if the list is worthwhile. Print a small quantity of marketing materials. If you print thousands of fliers or postcards without doing any marketing tests how do you know youre money isnt ending up in other peoples garbage cans? Track your leads by marketing material source. Tell your leads that you are doing marketing tests and ask them how they heard about you. Figure out what percent are coming from each type of marketing activity you are doing? By doing this your marketing tests will show you exactly which campaigns are effective and which ones are duds. The Bottom Line on Marketing Tests Marketing tests are designed so that you make intelligent decisions about your marketing strategies before you roll out large, costly campaigns. Without performing marketing tests diligently you risk spending a great deal of your precious start-up capital chasing leads with no direction and no real results. Whatever your marketing strategy is, make sure you incorporate small measure marketing tests into your overall strategy. Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} |
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