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Why Web 2.0 marketing? Well, it makes sense for starters. Lets look at a rundown of the general characteristics it is supposed to have. First, its interactive, which means that web pages are no longer static and they dont take a million years to load anymore. They have applets, pop-ups, and wikis that actually let users play a game, get product information, and contact customer service quickly. Second, it fosters user/consumer participation. Instead of just reading information and reviews posted on the websites, people can write their own reviews on Web 2.0 platforms. This gives the idea that rather than being plain promotions, these reviews are from people who actually used the product. Consumers dont readily trust online promotions but if they actually wrote a review for a product, theres no reason not to believe what others say about other products. Thus, there is instant trust online. Third, applications like broadband internet encourage people to use computers and stay online longer. Statistics show that more and more people are using computers for tasks that they normally use a paper and pen for since Web 2.0 came along. Planning, organizing, filing taxes, and even banking. Whats more is that they are also using computers for errands like shopping. For businesses using Web marketing, this translates to a larger consumer base. Fourth, Web 2.0 marketing is cheaper than traditional marketing options. If youre familiar with http://Myspace.com, try looking up the square burger character from the latest Wendys commercial -- it has its own account. Not only that, so far, 90,000 people are connected to it. There are thousands of free advertising from a free social networking site. Of course, Web 2.0 does not eliminate the customary banners and press releases. But why not bank on a cheaper and more efficient marketing option while youre at it? Is Web 2.0 just a buzzword, a revolutionary concept, or just another Web flub? Well, nobodys sure at the moment, but it sure is a good business tool. |
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