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We want the 15 to 25 or the 18 to 35. Or they want the middle aged white male. These are targeted groups. But there is another area that smart marketers use. It is call a targeted niche. I niche is a group that are interested in a specific area or field or even product. So besides thinking about your targeted group you should also consider what your niche group is. As an example, if you are selling fishing rods, it could go to almost any targeted group, BUT you dont really want to try and sell to people who hate fishing. So your niche groups would be people who like hunting, camping, and of course fishing. You see where I am going. You want to be making your offers to people who would at least have some interest in what you have. Believe it or not some do not consider this when they plan their advertising campaigns. Now if you have all kinds of money and time and you just want to shoot blindly out into the Internet I am sure you will still make some sales. Just like if you walk around long enough on a golf course you will get hit with lighting. I think you see what I mean. Do alittle planning and you will find your sales, your growth, your whole operation will do far much more if you concentrate on your niche markets. As your products and knowledge grows so will you niches. Because as you build you business and expand, you will be able to expand your niches. Then you will have a great and great group to work with. Now I have learned this and many many other fanstatic Internet Marketing technics from a Marketer. That started with almost nothing and turned it into a multimillion dollar empire. This information was free an changed my internet marketing for life. |
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