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You can get those things if you think it will help your business a little bit, but dont build your IT consulting business around that. Its not a product driven economy anymore. Its about the services. Its about the solution. If you align yourself with someone and say Hey I am this dealer. If you put it all over your website and business cards, then you are basically a non-salaried employee of that company. That is the surest way to end up in commodity status. A Real World Example In terms of hooking up with a software vendor, for example, those in the medical field, you really have to figure out if that is going to be your IT consulting niche. Do you already have expertise in that area? You should be focusing on getting paying clients first and gaining some expertise in that area. If you are working full time in a niche right now, ie. the medical field, and currently providing PC support for someone that makes medical practice management software. If you are looking to moving into IT consulting, then of course it makes sense to work with that niche since you already have tremendous knowledge and credibility there. Gain Experience in your Niche First But if you are just starting from scratch now you should really look to get some experience in the field you want to specialize in before making big investments with vendors, going to conferences, etc. Get some clients or get a part time job that gives you some exposure to working in small doctors offices before you go out and start building a whole IT consulting business around that. Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} |
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