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You will be checking around for UPSs and data line protection, real surge protectors, the right number of antivirus software licenses, good, active, valid subscription for the licenses to keep their antivirus and firewall up to date. Youll also want to determine whether everything is updated, what theyre doing with routers, firewalls, network adjust translations, and other items that keep them protected. Your Customers May Need Some Motivation To generate demand for IT Audits: o Talk to your customers when theyre in the store o Do an outbound telemarketing campaign o Include a flyer with your invoices. o Do a solo mailing, either a letter or a postcard or a brochure Jump on the current events. If there are viruses, power outages, etc., in the news, piggyback on those to get your message across. Create a sense of urgency in the offer of IT audits. Make your IT audits at least have the perception of being discounted and put some kind of deadline on it. If you say its regularly $350, but now through a certain date it is discounted to $199 and due to demand, is limited to only the first 25 customers. The Bottom Line about IT Audits The urgency and the scarcity in terms of marketing will make a world of difference. Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} |
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