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What you dont know is how to find that copywriter. Dont worry, youre not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, its not something you buy every week, or even every month. And unlike the products and services youre familiar with, it can be difficult to know what to look for or to spot a good thing once youve found it. Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. What to look for in a copywriting service If youre like most people, the first place youll turn to in your search for a professional copywriter is a search engine like Google. Wise move. Your copywriters website is probably the biggest clue of all as to just what kind of service you can expect. Heres what to look for: 1. Client testimonials Any good copywriter will know that testimonials are one of the most powerful sales tools you can use to create copy that converts site visitors into buyers. (If they dont know this, then theyre not a good copywriter. Hit that back button fast). Youd expect your copywriter to use testimonials on their own site too, then, wouldnt you? Look for a link that states testimonials or customer comments or similar. If its not there, ask yourself why 2. A portfolio No decent copywriter will expect you to commission them for a project without seeing some examples of their work. A copywriters portfolio is his or her calling card: without it, theyre going nowhere. Spend some time looking at the portfolio on your copywriters website. How does the copy read? It should be crisp, clear, and easy to understand. It should also prompt you to take some kind of action once youve read it, whether that action be making a purchase, joining a mailing list, or simply reading on. If the copywriters portfolio doesnt persuade you theyre worth using, nothing will. 3. Client list / resume There are no particular qualifications a copywriter needs to begin practicing. Some copywriters have English or journalism degrees, others are completely self-taught, having learnt their craft from the ground up. Instead of asking your copywriter about their qualifications, then, ask about their experience. Who have they worked for in the past? What have they done for those other clients? The answers to these questions should tell you all you need to know about how well-equipped the copywriter is to work on your project. 4. Fees Some copywriters state their fees up front, others prefer to give quotes only on enquiry. No matter how your copywriter prefers to reveal their rates, though, make sure you have something to compare them to. Shop around. You wouldnt buy the first house or car you laid eyes on, and neither should you settle for the first copywriter you find either. Once you have some quotes to look at, however, dont make the mistake of assuming that the lowest quote must be the best value. Make sure youre comparing like with like. Beware of article mills: companies who sell articles for just a few dollars per time. These companies tend to employ amateur writers, many of whom dont even have a good grasp of English. Remember, you get what you pay for, and if a quote sounds too good to be true, it probably is. The going rate for website copywriting is around 30 GBP / $60 per hour. If youre being quotes significantly less than this, ask yourself or your copywriter why. |
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