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Well, it has to be: 1. Relatively short 2. Simple to remember 3. Easy to spell I was speaking to a customer recently who had a business called Otway Valley Trading Company. The domain name he wanted was: www.otwayvalleytradingcompany.com Can you spot some of the problems with this domain name? Heres a few: 1. Its too long: Having to type a long domain name into your browser is annoying and also increases the chances of your customers making a spelling mistake. 2. Too many keywords: Having 4 keywords (Otway Valley Trading Company) makes it hard for customers to remember the name of the site. Try to stick to one or two keywords in your domain name. 3. Easy to misspell: The word otway can be easily confused for ottway. 4. Makes the email address too long: An email address for this domain name would look like this: sales@otwayvalleytradingcompany.com ... thats a mouthful for anyone to remember. Picking a Good Domain Name: 1) The shorter the better Having a short and snappy domain name makes it easier for your customer to remember your website address, and easier to type into their Internet browser. 2) Go for something catchy Keep in mind that your domain name doesnt have to be boring. In fact, if you can come up with something catchy - its a great way to distinguish your business from the competition - just ask the people at Yahoo!. 3) Avoid using hyphens Weve found that hyphens in domain names tend to confuse people. Sometimes youll see websites that have a hyphen separating keywords (e.g. ace-accounting.com). This is almost always because the preferred name (aceaccounting.com) has already been registered by someone else. If the domain you want is already being used by someone else, then youre better off coming up with an alternative name then using hyphens. 4) Avoid using numbers If possible, try avoiding the use of numbers in your domain name, as this can also lead to confusion (e.g. was that 3phones.com or threephones.com ?). But if you have to use a number, make sure you register both the written and numerical versions of your domain name (3phones.com and threephones.com). 5) Grab a thesaurus If youre struggling for inspiration or finding it difficult to come up with a name that hasnt already been taken - grab a thesaurus (or visit Thesaurus.com) Say you run an adventure tour company and you want to register excitingadventures.com - but somebody has already registered the domain name. Lookup the word exciting at Thesaurus.com and you can quickly find an alternative like breathtaking, sensational or fascinating. And dont be afraid to use a little imagination - companies like Google and Yahoo! have benefited a lot by having a unique web address. |
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