|
|
|
If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that killer sales letter (you know, the one thats going to make you rich beyond your wildest dreams?)... STOP! Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do... start a swipe file. Thats an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called internet marketing guru openly admits to having a swipe file that they use when they need a little inspiration. So what is a swipe file and how do you use it legally and ethically? Basically, whenever you come across an ad or sales letter that makes you want to run and grab your wallet... stop and print out that copy first! Highlight or circle the parts of the ad that have you excited and eager to make a purchase. Then put it away in a folder or notebook. This is your swipe file. Eventually, youll accumulate quite a stack of great professional quality ads. Then, when youre staring at that blank page trying to compose your next ad campaign or sales letter, you can leaf through your swipe file and MODEL your ad copy after some of those ads... but DO NOT copy them word for word. Substitute your own words and put your own stamp on them. Mix and match different approaches from different ads. Remember, this is meant to be inspirational, not criminal. NEVER out and out copy these ads. Just analyze how the ad is structured, what TYPES of words are used, and then create your own UNIQUE sales copy by emulating the successful advertising techniques from your swipe file. The idea is to study copy writing techniques as you go. Eventually, youll find you wont need to refer to your swipe file as often. Your blank pages wont stay blank for long because youll have learned how to write killer ad copy of your own! You learn best by doing it. Then it becomes second nature. Who knows? Maybe youll get so good at writing sales copy that soon other people will be adding YOUR work to THEIR swipe files! |
加入最爱