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The trend towards endorsements in sports is perhaps no more evident anywhere else than in the basketball world. Basketball superstars constantly sign deals guaranteeing them thousands upon thousands of dollars to back a particular product. Since the middle of the 1980s sneaker deals have become an increasingly popular targeted product as well. At the present time there are a multitude of players selling their own signature brand of shoes. The market for these products is enormous also and accompanying these sneakers is a whole host of other sports replica items like jerseys that seemingly fly off the shelves of apparel stores. Baseball hats, various sports equipment and other such items are also quite popular among consumer at the present, especially those wishing to show support for their favorite sports teams. Many hockey players and football stars offer up their services to endorse products also. Everything from automobiles to soft drinks to batteries has been marketed through a sports personality. This type of gimmick works quite well for advertising as well, acknowledging that many sports fans will attribute these products with success and greatness upon noticing their favorite player backing these items and as such, these fans set out to purchase these products. |
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