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The Dubai Governments latest investment is the $27 billion Bawadi project in the Dubailand theme park district which will add 31 hotels over the next decade. Including the largest hotel in the world: the Asia-Asia hotel (6500 rooms). Many other Government initiated projects include an Armani hotel, high-rises, of witch one is Dubais first Four Seasons, many hotels within the Dubailand theme parks subdevelopment areas apart from Al Bawadi, and a joint venture with Kerzner International for the Atlantis hotel, the first of more than 25 to be built in the Palm, Jumeriah area only to name a few of the buildings that shall house the waves of tourists that Dubai is expecting every year to visit. The Government appears to be the one who controls the development. After building all these new assets one needs a steady flow of investments and sustained promotion of Dubai as a tourism favorite. In 2000 the emirates have created the Dubai Media City. The media companies, being on tight budgets, concentrated on what is happening all around them creating a steady wave of publicity about the al attractions of Dubai, its mass, aspirations and its projects for the future. So the trigger to the new rising economy of Dubai is its tourism sector which rapidly took it to the top and the tourists are the result of publicity. As new economic powers are on the rise Dubai takes its place among them. |
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