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Publish them on other sites. Its simple math. Your site receives 200 hits a day. Site B receives 500. If you get an article published on Site B, your site and marketing links are exposed to 700 people. Unfortunately, this can be easier said than done. You have to convince the editor or webmaster of Site B that your article is more worthy of publication than Joe Schmoes about the same subject. If you think you can, then you are all set to start your very own article marketing campaign and boost traffic to your site. Herere some hints to sell articles for your article marketing campaign. ARTICLE MARKETING STARTS WITH THE E-MAIL TO A PUBLISHER SITE E-mail has become one of those quick forms of communication. We type them out real quick, using the first words and phrases that come to mind, and then send them off without a second thought, like leaving a voicemail. But in the case of article marketing (and everything else you use e-mail for), the e-mail is the first writing sample a buyer will read. If your e-mail is not professional and well written, there is no reason for a buyer to move onto the actual article. You will have failed the ever important first impression. This is a failure that can be avoided by taking the time to edit the e-mail. Make sure that there are no grammatical mistakes, that your sentences make sense, and that you dont have more words necessary. Other things like making sure the subject line is eye catching or addressing the e-mail to a specific person instead of a company or a To Whom It May Concern can make your article stand out in the crowd. MARKET ARTICLES TO THE APPROPRIATE SITES This one sounds like a no brainer, but at least now you cant say nobody told you. Make sure that you send your articles to places that will actually publish them. This obviously applies to content (dont send an article about high New York Society to a Mountain Climbers website), but this also applies to style and voice and things like that. If youre an edgy, sarcastic writer, you probably dont want to be submitting to a serious, boring site. They simply wont publish your article, and your article marketing campaign will be a waste. Also, dont just write an article and then try to get it published. This method might produce some results, but they will be few and far between and will require a lot of time and selling. Instead, write your articles with a specific site in mind. Go and read other articles on the site. Know the voice and structure of the already published articles. Review the submissions guidelines. Be familiar with policies. In the e-mail, include reasons that your article is a perfect match for their site. An article written with purpose for a specific site or group of sites will be more successful than one written without a destination in mind. GRAMMAR, GRAMMAR, GRAMMAR The whole point of article marketing is to convince people to click on the link to your site that youve included in your byline. You will lose a lot of credibility if your article is full of grammatical mistakes and poorly thought out sentences. Write several drafts of your articles. Make sure youre saying what you mean. Once your article is perfect, have someone else read it to make sure youre not blind. Youd be amazed what you miss in your own writing, even if youre a professional editor. Doing this will A. Make editors more likely to accept your work and B. Give the reader the impression that you are professional, which will in turn make them try to find out what else you have to say. REFER BACK TO YOUR OTHER ARTICLE WITH LINKS If you can, include links in the body of your e-mail that will lead back to your site. After all, that is the entire point of article marketing. A good way to do this is to refer to an article that youve written in the past that is coincidentally posted only on your website. People like more information, and if you tell them there is more on another site, chances are that theyll go there, and you just got another hit. Be careful not to overuse this technique. Too many links will make them commonplace and readers wont notice them. Including one or two makes them special and probably worthwhile. Also, dont link to irrelevant articles. Readers will just get annoyed and not browse around your site. The object of article marketing is to get people exploring your site. If they wind up at a random article, theyll just close the window and go back to what they were reading, instead of stumbling across your affiliate marketing links. SIGN YOUR WORK Dont ever forget about the signature or byline at the end of your article. This should include your name, of course, but also a link directly to your sites homepage. You might also consider linking to a few related articles that are posted on your site. Anyone who enjoyed the article will take the time to see who wrote it and what their background or own personal ventures are, and chances are, theyll click on the link to read more by you. The signature section is the climax of your article marketing campaign. It is where you are trying to guide readers with your article so they will see your links and visit your site and make you money. Its that simple. |
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