|
|
|
Much like spam-blocking in email, ad-blocking on the web is an arms race. The advertisers are constantly coming up with new ways to get their ad in front of you, and the ad-blocker software is getting more and more sophisticated in order to block each of these workarounds. The most essential kind of ad blocker to have on todays web is a pop-up blocker, simply because pop-ups are one of the most intrusive forms of advertising yet invented. Instead of just sitting there on the page youre reading, these ads pop up in front of it in a new web browser window, forcing you to close them before you can keep on reading. They often feature obnoxious animation, sound or even video, desperately trying to get you to pay attention to what they say and click through to their page. Pop-up blockers monitor for these nuisance windows and close them on sight, or in some cases modify the web pages code so that they never open to begin with. There are all sorts of programs available, from simple free ones to expensive ones full of bells and whistles. They can either be integrated into your web browser or stand alone, often running in your computers system tray or invisibly in the background like an anti-virus program. To some degree its a matter of personal preference which one you prefer, but some are more effective than others, so you should check out all the options. |
加入最爱