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Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham. The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is. Nouns and Verbs Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss sentences have strong engines pulling light loads to keep readers moving down the tracks. Lots of Periods A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many childrens authors, is a champion of the short sentence. Imagination Albert Einstein said, The gift of fantasy has meant more to me than my talent for absorbing positive knowledge. Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept. Fun Dr. Seuss books are fun to read. Theyre funny, too, but thats not the same thing. Fun to read is material thats entertaining and effortless for readers, an excellent standard for all writing. Lyrical Dr. Seuss books are written in verse. Of course theyre lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you dont mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear. Economical Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. Thats good advice for all who write copy because children arent the only ones with short attention spans. Memorable This is the litmus test for all writing. Did readers take something away? Was their time well invested? The Cat in the Hat is a story about having fun, even on a rainy day. Now thats worthwhile reading. (c) 2005 Neil Sagebiel |
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