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1. Keep An Eye On Your Best Customers Yeah, wouldnt be great if all of your customers were just like them? ...easy to please, loyal, and ready to tell a friend about your wonderful service. Just maybe you can develop more customer just like them! Think about it... what makes them so great? What are the traits they have in common? Direct your marketing campaign to people who are just like them. Focus on their niche! Youll net new consumers and higher profits for your efforts. 2. Hurry It Up! Whats the hurry? Todays customers are busily running helter skelter from work to day care to home to an event back home... Theyre rushing through life, but trying to save a buck as they go. How much do you think they would appreciate the ability to do both in your shop? Revise your advertising campaign to stress the time theyll save and the money theyll keep in their pockets while enjoying all of the wonderful benefits your products have to offer. Chip in a few specials where they can save even more moeny (with a deadline, of course). Deliver! Immediately! Let them save money and time... and hey, watch your sales explode! 3. Make it Easy to Buy Convenience it the key to attracting buyers in todays fast paced society. What will be the fastest and easiest for them... credit card, phone, fax, Internet, or cold hard cash? They say there are different strokes for different folks... your customers dont all use the same methods to buy. It just makes sense that if the method they prefer is available, theyll be more likely to take advantage of it. Simplicy... ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They dont want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price! 4. Follow Up Following up with a customer who didnt buy can be the determining factor between and almost sale and a satisfied, loyal customer. Simply contact them afterwards and let them know the product is still available or offer them further information they may find valuable. One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. Im not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know its a one-time shot, and I really consider whether I want or need it before I hang up the phone. Expoding your current sales volume and profit margin may not be as difficult as youve been making it! Give these 4 tips a shot, and see what happens! |
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