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世界名牌扫盲（6）
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广告招租，e-mail:yesize@hotmail.com 品牌名称： guess 品牌档案： guess品牌由来自法国南部的马西亚诺兄弟创立。他们将浪漫热情的法国设计与风格融进了他们对美国西部文化的理解与鉴赏之中。guess诞生于1981年，成立时只是一家牛仔裤制造商，现在已发展成当今世界最受认可及最具影响的知名品牌之一，在五大洲均有代理和分销商。有着专为男士、女士、儿童及家庭设计服装和配件的guess，将主人的精致生活品质诠释得淋漓尽致。 the marciano brothers were raised in the south of france, a region that cultivated a passionate understanding of french design and the essence of style. combining a love of the american west with a european sensibility they created guess?, inc. during the 1970s, clothing design had little or no direction. people felt denim was dated and jeans were hardly considered a fashion statement. the marciano brothers would change that forever. their designs were timeless, sensuous, strong and chic. the guess? approach was fresh and set the standard for the future of denim. initially, retailers greeted guess? with skepticism. buyers weren’’t interested in denim; but the brothers infallible instincts and persistence prevailed. their 3-zip marilyn jean was sexy, with a unique style and attitude. bloomingdale’’s finally agreed to sell two dozen pairs of the 3-zip marilyn jean as a favor to the marciano brothers. within hours, the entire stock was sold out. today, guess? is one of the most widely recognized brands in the world. known for quality, trendsetting style, and marketing creativity, the company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies. guess? continues to be guided by two of the marciano brothers: maurice and paul. co-chairman and co-chief executive officer, maurice marciano, has overseen the company’’s design direction and led its spirited and significant expansion since 1982. co-chairman and co-chief executive officer, paul marciano, is credited with the vision behind the guess? image and is responsible for creating some of the most innovative and ground-breaking images in the history of advertising. as it progresses into the 21st century, guess? continues to challenge its already high standards to remain a driving artistic force in the world of fashion. 品牌名称： miu miu 品牌介绍： 从二十世纪80年代至90年代期间，prada的产品受到了越来越广泛的欢迎，销售也取得了可喜的业绩。在这一期间，鞋类产品和男女服饰逐渐发展成与皮具具有同等重要地位的支柱性产品系列，prada于是于1993年发布了针对较为年轻顾客的miu miu系列。miu miu是属prada唯一一个年轻副线的品牌，风格像小女孩一样可爱，命名由来相当即兴，一切也只为设计师miuccia prada 的小名miu miu而起。曾有人批评miuccia prada似乎私心地将最正最好玩最过瘾的设计都放在miu miu之上。事实上， 大家的批评亦即是赞美，事关设计师实现了一众大女人梦想返回小女孩的现实--child women 得来又不见返老还童的龌龊相。这是难得，也与设计师功力攸关。其实，品牌也因为如此年轻，才可让prada 小姐得以尽情发挥其童心未泯的真个性，作品也因而变得有趣。
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